Family owned businesses get a lot of attention due to their values, their focus on quality, and their utmost attention on their customers. As such, the term “family owned business” carries a sense of reliability and credibility.
But as much as that term plays within the business field, it also highlights the potential weaknesses that such an entity could have. Since family owned businesses don’t have a multimillion-dollar corporation working behind them, they are not on the same level of technical or corporate infrastructure as large scale companies.
That is why a few customers tend to favor those large corporations over small to medium businesses. They think that they would get greater infrastructure support such as robust customer service, even when it is not true.
Keeping this in mind, it gets more important than ever to establish your family business as being just as much a professional company as it is value-based entity.
That is where business cards come in.
How Can Business Cards Establish a Brand Image
Since business cards are associated with professionalism, they have the ability to establish your brand image the moment you share them with your customers or potential partners.
These devices tell the other party that no matter the story behind the business, it knows its professional processes like any other firm should.
It thus enhances the trust level of the customer and lets them truly believe that their business and money is going into capable hands.
Where Can You Find Business Cards?
The internet has made sure that like many other things, the best place to buy business cards is just around the corner. Vendors such as Basic Invite allow family businesses to design their professional business cards in a few clicks, making the process easier than ever.
With the ability to choose from over 180 colors for each design element of your card, you get virtually unlimited options to represent your family business on paper. Along with that, you also get the chance to explore additional enhancements, such as foil cards, that could adorn your business’ name in gold, silver and rose gold designs.
That’s not all, since Basic Invite also provides you with the option to order custom samples while buying your business cards online. This allows you to check your customized card in all its printed glory before you go and spend a large amount of money on a whole bunch of them. This lets you save on your budget, which goes a long way into cost savings and efficiency for your family business.
If you like your cards and how they turn out, then you can also utilize the same quality in different kinds of envelopes. With over 40 different colors to choose from, you could make a whole set of business stationery that would take your professional presentation to a whole new level.
Basic Invite also allows you to maintain an online address book, so you don’t have to run around finding addresses when you have a big direct mail program coming up. This means that from business cards with logo to business envelopes with custom addresses, you can present an image of professionalism with ease.
Basic Invite is currently offering a 15% off discount with coupon code: 15FF51. This means that if you wanted your business to benefit from a professional image, this would be the time to act.
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