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Technology

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Managing a family is a full time job on its own, and when you also have to manage a business along with it, you can bet that you’ll have your work cut out for you.

From keeping track of the quality of your service to the way that you market your products, you have to ensure that the steps you are taking towards your business’ betterment are actually working the way you intended them to.

And this is especially true when you apply this notion to the aspect of email marketing, which is one of the most economical yet effective ways of advertising in this day and age.

According to email marketing platform MyEmma, the mode of outreach has become so prominent with the widespread usage of smartphones that emailing your potential clients is now considered a surefire way to get your message across to them and delivered right to their phone screens.

Judge the significance of this statement by knowing that 81% of people now use their phones to keep track of their emails.

Why wouldn’t they? Instead of going through extremely detailed desktop browser interfaces, they can judge the contents of every email by a quick glance at their phone’s notifications, and check if the email’s body content holds anything of interest.

But this also acts as a two-edged sword, since it means that your body content could either make or break your email marketing campaign.

This is why, you need to make sure that your text-based emails are created in a way that they always drive the point home through the power of words – and here’s how you can achieve that feat.

1. Use Personalization to Your Advantage

Make sure that you use relevant tools to personalize the email for each recipient. You do not have to go into great details to create intricate messages, since the simple mention of someone’s name and their key interests could go a long way towards establishing a great rapport with them. Thus, pay ample attention to this aspect.

2. Format Content for Skimming

For those who’d open your email, it’d be important to be told what you’re trying to convey in a few seconds’ time. If your email is too convoluted or requires someone’s complete attention to be read, then you may miss out on potential readers while they are on the go. Make sure to draft simple and easy to understand emails, while also using formatting to your advantage to break them down with paragraphs, headings and bullet points.

3. Don’t Forget Your Call-to-Action

Creating a great email wouldn’t amount to anything if it doesn’t urge your users to visit your website, book an appointment or simply giving you a call. Ensure that as friendly as your email’s content is, that you make sure to include proper calls-to-action within such emails. They can do wonders in obtaining new business.

4. Be a Minimalist

In text-based emails, less is more. Be concise and be clear in what you have to say while making sure that any redundant information is not affiliated with your email. By keeping your message clean of any confusing elements or language, you can ensure to drive more audience towards your objective.

5. Respect Your Subscribers’ Choices

If your subscribers do not want an HTML email, then they must have taken the decision due to a good reason. Trying to change their mind by sending them emails about switching to HTML might just avert them from your campaign altogether. Ensure that you don’t push your HTML emails in their faces and instead deliver them the content they signed up for through intelligently crafted text emails.

If you want to read about these tips in a more elaborated manner or simply want to obtain more content on email marketing tips, then make sure to give MyEmma’s website a visit and get yourself set on the path of learning email marketing right from the experts in no time.

As a parent or partner, it’s easy to figure out what to leave under the tree for your loved ones. Kids especially don’t miss an opportunity to tell you a hundred times in pitches previously unheard by the human ear. Meanwhile, the adults in your life know wellenough to leave you a quiet list of their needs and wants. That isn’t the hard part. Your biggest challenge is to find enough small gifts to fill their stockings without relying on a pair of disappointing socks. If you’re strapped for ideas, take a look at this list for some inspiration. From kid-friendly cameras attachments to adult dongles, there’s something for every age.

A dongle

Image result for headphone dongle for iphone x

In a world that’s watching the slow decline of the plug-in headphones, there’s a huge chance the people on your list have a phone that doesn’t have a headphone jack. The iPhone 7, 8, and X series don’t, nor do the Pixel 2 and 3, the UTC 2 Ultra, or the Moto Z have a jack. As a result, they’re stuck using wireless headphones whenever they want to listen to something.

While there’s nothing wrong with the quality of audio they deliver, these wireless headphones run on batteries that die. If they forget to charge them, they won’t be able to listen to their Dr. Death podcast or Spotify playlist. Help them avoid this catastrophe by wrapping a headphone dongle in their stocking. Even if they have one already, they’ll appreciate having an extra one to hook up to their wired headphones.

A 3D pen

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If you have a creative kid on your list, then a 3D pen would make their holiday. Using the latest technology, it takes their designs off the page and into reality. Though technically affordable enough to fit in their stocking, it would make a great main present, too. The 3D Doodler Start comes with themed sets like Architecture, Robotics, and Product Design to help them get started. You can also choose to stick with just the pen and material, so they can make original works of art.

A personalized skin

Image result for galaxy dbrand skin

A skin is just another word for a decal. These accessories wrap around a phone, laptop, video game console, and other gadgets to provide a protective and stylish surface. In that way, they’re kind of like the epidermis that wraps around your own body! But unlike the beige and browns of human skin, a Galaxy skin comes in exciting colors and textures like carbon fiber, marble, dragon skin, and black matrix. Each design is precision-cut to fit their gadget in question, so you can expect a close fit as well as a fashionable addition to their device.

On your search for a customizable skin, don’t check out the kiosks taking up space in the middle of the mall. Their stock pales in comparison to the selection online. An online inventory lets companies like dbrand offer a greater variety of textures than any store could. At the touch of your fingers, you’ll find a huge catalogue of designs. So many that you might order one to make your Galaxy stand out. Best of all, they’ll have it delivered straight to your door for free.

A kids’ camera

Image result for a PixlPlay Camera

If you have young kids who are constantly usurping your smartphone to take photographs, a PixlPlay Camera is a great present. It snaps onto any old smartphone that you don’t use anymore to make it look like the old-fashioned SLR cameras that took actual film. It works without Wi-Fi or data, so it lets them take snaps without fear of them accidentally opening an app and buying something expensive. It’s also designed with a kid-approved grip to protect it from drops.

A car mount holder

Image result for The iOttie Easy Flex 3 car

Our phones have replaced nearly every other accessory or device we used to use. An alarm clock? Your Galaxy can wake you up instead. A calendar? The iPhone keeps track of your social engagements for you. An entertainment system? You can watch the latest Netflix series via their app. A paper map? Google Maps navigates you through the quickest route to your destination.

The only problem with the latter is that it encourages distracted driving as people check their handsets and not the road. The iOttie Easy Flex 3 car mount holder can help them keep their hands off their phone and their eyes on the road. It grips any phone and attaches easily to the dash of their car, so their map or playlist is always within their sight.

A car mount fills out an adult’s stocking wonderfully, but it won’t impress the kid on your list. For your youngest loved ones, stick to an age-appropriate camera or 3D pen. There’s something for every age on this list, so there’s no need to double-up on gifts just to fill up space.

Though small, stocking stuffers are often the hardest gifts to buy exactly for their size. Luckily, you don’t have to waste any more time thinking about stocking stuffers when you have the internet at your disposal. This unlimited resource helps you avoid boring, over-used gifts like tube socks for better tech-inspired presents any age will love.